Technological Innovations for Sustainability and Business Growth

Author (s) : Geetika JainShahriar AkterAlka Munjal and Harpal S. Grewal.

Publisher IGI Global: Business Science Reference
Publication Year 2019
Copyright Year 2020
eBook ISBN 13 9781522599418
ISBN13 9781522599401
Page 338
Language English
Category: Tag:


This book is a crucial reference source delivering dynamic research on accelerating growth in business through knowledge creation and technological innovations. While highlighting topics such as consumer analytics, international business, and risk assessment, this publication explores a wide range of techniques adopting and achieving a sustainable competitive advantage in business. This book is ideally designed for multinational investors, marketing researchers, managers, executives, board members, IT consultants, economists, stakeholders, policymakers, financial analysts, professionals, academicians, researchers, and students.