Achieving Successful Business Outcomes : Driving High Performance and Effective Transformations in a Continuously Evolving Business Environment

Author : Sinha, Alok K.
Copyright Year 2020
eISBN 9781000041729
ISBN 9780367443269
Page 271


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Achieving Successful Business Outcomes: Driving High Performance & Effective Transformations in a Continuously Evolving Business Environment (978-1-003-00939-9, 346640) “The missing manual for CXOs who want to understand the reasons their growth strategies are faltering and how to reinvigorate them.” Steven Sonsino, London Business School, author of Leadership Unplugged and The Seven Failings of Really Useless Leaders “A valuable and important contribution to our future relevance toolkit!” Anton Musgrave, Futurist and Senior Partner, Future World International “A timely and compelling book that demystifies what it takes to drive change in a volatile and turbulent business environment.” Sudhanshu Palsule, author of Rehumanizing Leadership, The Social Leader and Managing in Four Worlds “Not just a compendium of practical business lessons but also a new and powerful extendable model that can be used to evolve, evaluate and execute risk-calibrated business strategies. Piyush Sharma, School of Marketing, Faculty of Business and Law, Curtin University, Australia; Associate Editor, Marketing – Journal of Business Research; Regional Editor – Journal of Knowledge Management “The framework is very innovative and relevant in today’s highly competitive business environments. An important and valuable contribution to improving managerial and organizational effectiveness.” Vinod Singhal, Charles W. Brady Chair, Scheller College of Business, Georgia Institute of Technology Navigating in space is exponentially more difficult than navigating on the road – because there are too many directions to investigate, too many unknowns to be prepared for and infinite pathways to chart in the galactic system. So it is with business. Business environments are extremely demanding and change continuously, precipitated by innumerable actors and conditions. Business success cannot be predicated on the pedigree of a leader or a prescribed theory alone, as start-ups have amply proven. Large companies have tried to copy nimble-footed start-ups while start-ups, after achieving a certain size, have been forced to adapt to unchartered territory. Disruptions seems to be the order of the day. This book is about achieving successful business outcomes. An aircraft has a complex dashboard of dials, where only a critical few need to be monitored continuously, and other subsets warrant attention only during specific phases of the flight. A well-modeled business can be managed successfully using a similar strategy. But the larger question is how to model a business, with closely correlated variables, to represent the reality of the environment and to allow for devising, formulating and adjusting business strategy and actions in real-time. The author uses a simple but well-researched STA-Triangle (space, time and action) model to achieve this purpose. The core of the STA model is to help navigate effectively in a rapidly changing business environment. Unlike traditional business studies that use a single lens to define business rules or organizational practices, it uses the combination of space, time and action as the driver of outcomes – something fundamental and core to human thinking across the ages. This book contains both theoretical and practical applications – the former helps propel further research and analysis and the latter helps practicing leaders confidently drive their firms forward in any environmental conditions. It will also help causal readers understand how the future is evolving and how different organizations are responding to this change. The author includes more than a hundred supporting examples and tools that help create highly incisive and unique views for calibrating strategy and execution.