Stand Out!: Building Brilliant Brands For The World We Live In

Author (s) : McGurk, Brian

Copyright Year 2020
Publisher Business Expert Press
Print ISBN 9781951527525
eISBN 9781951527532
Page 163
Language English


Stand Out! is a book about branding and its evolution, practice, and power in today’s digital age.

It presents the “why-do” and the “how-to” along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone in¬terested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful “word wizard” glossary at the end of each chapter explaining business terms and expressions used.

This book democratizes branding: It makes branding—its history, theory, and practice—easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transformation….it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!