Global Trade Strategies: Interacting with Trade Institutions and Businesses

Author (s) : Michel Borgeon & Claude Cellich

Publication Year 2020
Copyright Year 2020
eISBN 9781949991512
ISBN 9781949991505
Page 164
Language English


Developing global business strategies in today’s competitive and disruptive environment calls for greater interaction between the business sector and government.

Among the instruments available today are various market analytic tools. These tools coupled with new business models not only provide a competitive edge but also becomes a necessity to survive in the global ever changing trade environment.

This book concerns everyone dealing with market selection, market strategies, and trade policy. The reader will be able to develop global strategies based on trade information and trade flows analysis. An analysis of the most competitive countries in world trade shows the importance of pro-business policies, access to modern infrastructures, investment in research, and increased productivity.

The authors explain how to design practical strategies in a global context, greater competition and uncertainty due to the introduction of new business models.