Social Media Marketing: Marketing Panacea or the Emperor’s New Digital Clothes?

Author (s) : Alan Charlesworth

Copyright Year 2018
Publisher Business Expert Press
ISBN 9781631577642
9781631577659
Page 186
Language English
Categories: , Tag:

Description

The tale of The Emperor’s New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen’s cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an organization, brand, or product.